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This site uses cookies to enhance your browsing experience. We use necessary cookies to make sure that our website works. We’d also like to set analytics cookies that help us make improvements by measuring how you use the site. By clicking “Allow All”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts.

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These cookies are required for basic functionalities such as accessing secure areas of the website, remembering previous actions and facilitating the proper display of the website. Necessary cookies are often exempt from requiring user consent as they do not collect personal data and are crucial for the website to perform its core functions.

A “preferences” cookie is used to remember user preferences and settings on a website. These cookies enhance the user experience by allowing the website to remember choices such as language preferences, font size, layout customization, and other similar settings. Preference cookies are not strictly necessary for the basic functioning of the website but contribute to a more personalised and convenient browsing experience for users.

A “statistics” cookie typically refers to cookies that are used to collect anonymous data about how visitors interact with a website. These cookies help website owners understand how users navigate their site, which pages are most frequently visited, how long users spend on each page, and similar metrics. The data collected by statistics cookies is aggregated and anonymized, meaning it does not contain personally identifiable information (PII).

Marketing cookies are used to track user behaviour across websites, allowing advertisers to deliver targeted advertisements based on the user’s interests and preferences. These cookies collect data such as browsing history and interactions with ads to create user profiles. While essential for effective online advertising, obtaining user consent is crucial to comply with privacy regulations.

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Privacy Policy

This Privacy Notice is intended to inform you (“you”, “your”, “yours” or “yourself”) how Zephir Limited, trading as ZX Lidars (“we”, “us” or “our”) will collect and use your personal data when you do any of the following:

visit and browse our website www.www.zxlidars.com;
supply your personal data to us including through our website, in writing, and verbally;
communicate with us in any way, either directly or in response to a communication from us, including by email, direct message, video chat, phone, and text;
submit your personal data to us with the intention that we may use it to contact in future in connection with our services, when you order or buy any of our services, including any modification, cancellation or similar activity;
register and sign up for our newsletter or sign up for a promotion or special offer.

Please read this Notice carefully as it contains important information on your rights in relation to your personal data and how to contact us or supervisory authorities in the event you have a complaint.

Personal data we collect about you

INFORMATION TYPE	DETAILS
Personal information	Name, title, address, phone number(s), email address, gender, job title, work address, details of company you work for, professional experience, qualifications
Payment method information	Billing information, transactional history and purchases, amount paid for services, bank information
Newsletter information	Email address provided to sign up for our newsletter
Website use & communications	In addition to the personal information described above, we may collect your user name, account ID and password, IP address, website use information, browser information, device type, location, image and video and audio recording
Other information	Any information that is relevant to your interaction with us, your visit to our website, and making an enquiry.

We collect and use this personal data for the purposes described in the section ‘How and why we use your personal data’ below.

How your personal data is collected
The personal data we collect about you depends on the whether you are, or may be, a customer or a supplier, you are a private individual, or you are browsing our website (in whichever capacity). In each case we will collect and use some or all of the following personal data about you:
We collect most of this personal data directly from you but we may also collect information:

from publicly accessible sources, e.g. Companies House
from your company website(s) and other online sources
from cookies on our website. See our Cookie Policy for more information.

How and why we use your personal data
Under data protection law, we can only use your personal data if we have a proper reason, e.g.:

where you have given consent;
to comply with our legal and regulatory obligations;
for the performance of a contract with you or to take steps at your request before entering into a contract; or
for our legitimate interests or those of another.

We have a legitimate interest when we have a business or commercial reason to use your personal data, so long as this is not overridden by your own rights and interests.

The table below explains what we use your personal data for and why.

What we use your personal data for	Our reasons
Processing your enquiry, contact with you and communications	Legitimate interests
To set you up as a customer or supplier	Legitimate interests
Providing products and/or services to you	To comply with the contract with you
Communicating with you about information that directly relates to you in the course of providing services to you and/or in connection with your communication with us	Legitimate interests
Preventing and detecting fraud against you or us	Legitimate interest, i.e. to minimise fraud that could be damaging for you and/or us
Conducting checks to identify our customers and/or suppliers and verify their identity Screening for financial and other sanctions or embargoes Other activities necessary to comply with legal and regulatory obligations that apply to our business, e.g. under health and safety law or rules issued by our professional regulator	Depending on the circumstances: to comply with our legal and regulatory obligations legitimate interests
To enforce legal rights or defend or undertake legal proceedings	Depending on the circumstances: to comply with our legal and regulatory obligations; in other cases, Legitimate interests, i.e. to protect our business, interests and rights
Gathering and providing information required by or relating to audits, enquiries or investigations by regulatory bodies	To comply with our legal and regulatory obligations
Ensuring business policies are adhered to, e.g. policies covering procurement, ethical trading and security	Legitimate interests, i.e. to make sure we are following our own internal procedures so we can deliver the best service to you
Operational reasons, such as improving efficiency, training and quality control	Legitimate interests, i.e. to be as efficient as we can so we can deliver the best service to you at the best price
Ensuring the confidentiality of commercially sensitive information	Depending on the circumstances: legitimate interests, i.e. to protect trade secrets and other commercially valuable information; to comply with our legal and regulatory obligations
Statistical analysis to help us manage our business, e.g. in relation to our financial performance, customer and supplier base, product range or other efficiency measures	Legitimate interests, i.e. to be as efficient as we can so we can deliver the best service to you at the best price, or to ensure cost-effectiveness and efficiency in the supply chain
Preventing unauthorised access and modifications to systems	Depending on the circumstances: legitimate interests, i.e. to prevent and detect criminal activity that could be damaging for you and/or us; to comply with our legal and regulatory obligations
Protecting the security of systems and data used to provide the goods and/or services	To comply with our legal and regulatory obligations We may also use your personal data to ensure the security of systems and data to a standard that goes beyond our legal obligations, and in those cases our reasons are for our legitimate interests, i.e. to protect systems and data and to prevent and detect criminal activity that could be damaging for you and/or us
Updating customer and/or supplier records	Depending on the circumstances: to perform our contract with you or to take steps at your request before entering into a contract; to comply with our legal and regulatory obligations; legitimate interests, e.g. making sure that we can keep in touch with our customers about existing orders and new products
Statutory returns	To comply with our legal and regulatory obligations
Ensuring safe working practices, staff administration and assessments	Depending on the circumstances: to comply with our legal and regulatory obligations; legitimate interests, e.g. to make sure we are following our own internal procedures and working efficiently so we can deliver the best service to you
Marketing our products and/or services to: existing and former customers; third parties who have previously expressed an interest in our services	Legitimate interests, i.e. to promote our business
Credit reference checks via external credit reference agencies	Legitimate interests, i.e. to ensure our customers are likely to be able to pay for our products and services
External audits and quality checks, e.g. for ISO or Investors in People accreditation and the audit of our	Depending on the circumstances: legitimate interests, i.e. to maintain our accreditations so we can demonstrate we operate at the highest standards; to comply with our legal and regulatory obligations
To share your personal data with members of our group and third parties that will or may take control or ownership of some or all of our business (and professional advisors acting on our or their behalf) in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency. In such cases information will be anonymised where possible and only shared where necessary	Depending on the circumstances: to comply with our legal and regulatory obligations; in other cases, for our legitimate interests, i.e. to protect, realise or grow the value in our business and assets

Marketing
We have a legitimate interest in using the personal data of personnel who work for a customer or supplier for marketing purposes. This means we do not usually need your consent to send you marketing information. If we change our marketing approach in the future so that consent is needed, we will ask for this separately and clearly.
We give such personnel the right to opt out of receiving marketing communications at any time by:

contacting [our marketing team]; or
using the ‘unsubscribe’ link in emails.

We may ask commercial personnel to confirm or update marketing preferences if they ask us to provide further products and/or services in the future, or if there are changes in the law, regulation, or the structure of our business.
We will always treat personal data with the utmost respect and never sell or share it with other organisations outside the [Zephir] group.

Who we share your personal data with
Where necessary we routinely share personal data with:

External hosting providers for the administration of our website, for example our video chat host and our newsletter distributor
Mailing houses; we transfer your name and address to mailing houses to send out brochures
Our employees and contractors, selected third parties and service providers, including marketing agencies, marketing research agencies, PR agencies and data hosting service providers, so that we can develop, enhance and promote our services and provide you with information and marketing messages about products and services that may be of interest to you
Our affiliates and companies in the Zephir family of companies, who may use your information in the same way as we can under this notice
Credit reference agencies and other third parties required to comply with law and law enforcement, to enforce our terms, to protect the security or integrity of our services), and to exercise or protect the rights, property, and safety of us and other third-parties
Third parties we use to help deliver our products and/or services to you, e.g. warehouses and delivery companies;
Our professional advisors, our insurers and bank(s) and auditors for the purpose of seeking professional advice or to meet our audit responsibilities

We only allow those organisations to handle your personal data if we are satisfied, they take appropriate measures to protect your personal data.

We or the third parties mentioned above occasionally also share personal data with:

our and their external auditors, e.g. in relation to the audit of our or their accounts, in which case the recipient of the information will be bound by confidentiality obligations;
our and their professional advisors (such as lawyers and other advisors), in which case the recipient of the information will be bound by confidentiality obligations;
law enforcement agencies, courts, tribunals and regulatory bodies to comply with our legal and regulatory obligations;
other parties that have or may acquire control or ownership of our business (and our or their professional advisers) in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency – usually, information will be anonymised but this may not always be possible. The recipient of any of your personal data will be bound by confidentiality obligations.

Where your personal data is held
Personal data may be held at our offices and those of our group companies, third party agencies, service providers, representatives and agents as described above.
Some of these third parties may be based outside the UK or EEA. For more information, including on how we safeguard your personal data when this happens, see below: ‘Transferring your personal data out of the UK and EEA’.

How long your personal data will be kept
We will not keep your personal data for longer than we need it for the purpose for which it is used.
If you no longer have an account with us, you no longer provide goods and/or services to us or we are no longer providing goods and/or services to you, we will normally delete your data after 7 years from end of the relationship.

Transferring your personal data out of the UK and EEA
It is sometimes necessary for us to transfer your personal data to countries outside the UKand EEA. In those cases, we will comply with applicable UK and EEA laws designed to ensure the privacy of your personal data.

Your rights
You have the following rights, which you can exercise free of charge:

Access	The right to be provided with a copy of your personal data
Rectification	The right to require us to correct any mistakes in your personal data
Erasure (also known as the right to be forgotten)	The right to require us to delete your personal data (subject to exemptions)
Restriction of processing	The right to require us to restrict processing of your personal data in certain circumstances, e.g. if you contest the accuracy of the data
Data portability	The right to receive the personal data you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party (in certain situations)
To object	The right to object: at any time to your personal data being processed for direct marketing (including profiling); in certain other situations to our continued processing of your personal data, e.g. processing carried out for the purpose of our legitimate interests unless there are compelling legitimate grounds for the processing to continue or the processing is required for the establishment, exercise or defence of legal claims
Not to be subject to automated individual decision making	The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you

For more information on each of those rights, including the circumstances in which they apply, please see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals’ rights.
If you would like to exercise any of those rights, please:

email, call or write to us – see below: ‘How to contact us’; and
provide enough information to identify yourself and any additional identity information we may reasonably request from you;
let us know what right you want to exercise and the information to which your request relates.

Keeping your personal data secure
We have appropriate security measures to prevent personal data from being accidentally lost, or used or accessed unlawfully. We limit access to your personal data to those who have a genuine business need to access it. Those processing your personal data will do so only in an authorised manner and are subject to a duty of confidentiality.
We also have procedures to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

How to complain
Please contact us if you have any queries or concerns about our use of your personal data (see below ‘How to contact us’). We will aim to resolve any issues you may have.

You also have the right to lodge a complaint with:

the Information Commissioner in the UK; and
a relevant data protection supervisory authority in the EEA state of your habitual residence, place of work or of an alleged infringement of data protection laws in the EEA.

The UK’s Information Commissioner may be contacted using the details at https://ico.org.uk/make-a-complaint or by telephone: 0303 123 1113.

How to contact us

You can contact us and/or our Data Protection Officer by post, email or telephone if you have any questions about this Notice or the information we hold about you, to exercise a right under data protection law or to make a complaint.

Our contact details are shown below:

Our contact details	Our Data Protection Officer’s contact details
Willow End, Blackmore Park Road, Malvern, WR13 6BD sayhello@zxlidars.com 01531 651000	Fred. Olsen House, White House Road, Ipswich, IP1 5LL dataprotection@fredolsen.co.uk 07826 924470

We have appointed Andreas Loizideas to be our data protection representative within the EEA. They can be contacted at 07826 924470 .

Changes to this Notice
We may change this privacy notice from time to time. You are encouraged to revisit our website from time to time to ensure you are reading the current version of this notice.

Address: ZX Lidars, Willow End, Blackmore Park Road, Malvern, WR13 6BD, United Kingdom

COOKIE POLICY

Please read this cookie policy carefully as it contains important information on who we are and how we use cookies on our website. This policy should be read together with our [insert link to Website Privacy Policy] which sets out how and why we collect, store, use and share personal information generally, as well as your rights in relation to your personal information and details of how to contact us and supervisory authorities if you have a complaint.

Changes to this Notice

This website is operated by Zephir Limited trading as ZX Lidars.

Our website

This cookie policy relates to your use of our website, https://www.zxlidrs.com.

[Throughout our website we may link to other websites owned and operated by certain trusted third parties to [insert details (eg make additional products and services available to you)]. These other third party websites may also use cookies or similar technologies in accordance with their own separate policies. For privacy information relating to these other third party websites, please consult their policies as appropriate

Cookies

A cookie is a small text file which is placed onto your device (eg computer, smartphone or other electronic device) when you use our website. We use cookies on our website. These help us [insert summary, eg recognise you and your device and store some information about your preferences or past actions].

For example, we may monitor [insert details, eg how many times you visit the website, which pages you go to, traffic data, location data and the originating domain name of your internet service provider]. This information helps us to [insert details, eg build a profile of our users]. [Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually].

For further information on our use of cookies, including a detailed list of your information which we and others may collect through cookies, please see below.

For further information on cookies generally, including how to control and manage them, visit the guidance on cookies published by the UK Information Commissioner’s Office, www.aboutcookies.org or www.allaboutcookies.org.

Consent to use cookies and changing settings

We will ask for your consent to place cookies or other similar technologies on your device, except where they are essential for us to provide you with a service that you have requested (eg [insert appropriate example of essential cookies in the context, eg to enable you to put items in your shopping basket and use our check-out process]).

You can withdraw any consent to the use of cookies or manage any other cookie preferences by [insert details, eg using our privacy dashboard at [insert link] OR clicking on the [insert details] icon at the bottom of any page on our site.]. You can then [insert details, eg explain how to adjust sliders or untick boxes as appropriate to the mechanism]. It may be necessary to refresh the page for the updated settings to take effect.

How to turn off all cookies and consequences of doing so

If you do not want to accept any cookies, you may be able to change your browser settings so that cookies (including those which are essential to the services requested) are not accepted. If you do this, please be aware that you may lose some of the functionality of our website.

For further information about cookies and how to disable them please go to the guidance on cookies published by the UK Information Commissioner’s Office, www.aboutcookies.org or www.allaboutcookies.org.

How to contact us

Please contact our Data Protection Officer, if you have any questions about this cookie policy or the information we hold about you.

If you wish to contact our Data Protection Officer, please send an email to dataprotection@fredolsen.co.uk, or call 07826 924470.

Changes to this policy

We may change this privacy notice from time to time. You are encouraged to revisit our website from time to time to ensure you are reading the current version of this notice.

Address: ZX Lidars, Willow End, Blackmore Park Road, Malvern, WR13 6BD

The terms and conditions listed below, as well as any other law or regulation that applies to this website (the ‘Site’), the Internet or the Worldwide Web, apply to all Site users.

Zephir Limited ‘ZephIR Lidar’ (Registered No. SC317594, VAT No. GB243692648, Office: The Green House, Forrest Estate, Dalry, Castle Douglas, DG7 3XS) maintains this Site for your information and communication. You may not, however, distribute, modify, transmit, reuse, repost, or use the content of the Site for public or commercial purposes, including the text, images, audio and video without the written permission of ‘ZephIR Lidar’.

Your access to and use of the Site is also subject to the following terms and conditions and all applicable laws. By accessing and browsing the Site, you accept, without limitation or qualification, the Terms and Conditions.

While ‘ZephIR Lidar’ endeavours to include accurate and up to date information in the Site, ‘ZephIR Lidar’ makes no warranties or representations as to its accuracy. ‘ZephIR Lidar’ assumes no liability or responsibility for any errors or omissions in the content of the Site.

Your use of and browsing in the Site are at your risk. Neither ‘ZephIR Lidar’ nor its affiliated entities, nor any of its agencies, nor any other party involved in creating, producing, or delivering the Site, is liable for any direct, incidental, consequential, indirect, or punitive damages or losses arising out of your access to, or use of, the Site provided that we do not limit in any way our liability by law for death or personal injury caused by our negligence.

Subject to your compliance with these Terms and Conditions, and solely for so long as you are permitted by ‘ZephIR Lidar’ to access and use the Site, you may download and view one (1) copy of any content and software on the Site to which we provide you access or download, on any single computer, solely for your personal, non-commercial use, provided that you keep intact all copyright and other proprietary notices. Except as otherwise expressly authorised in writing in advance by ZephIR Lidar’, you agree not to reproduce, modify, rent, lease, loan, sell, distribute, adapt, translate, create derivative works based (whether in whole or in part) on, reverse engineer, decompile or disassemble any services or software, all or any part of the Site, or any materials made available through the Site. Certain software may be governed by an additional end user licence agreement to which you may be required to agree before using such software.

‘ZephIR Lidar’ also assumes no responsibility, and shall not be liable for, any damage to, or virus that may infect, your computer equipment or other property on account of your access to, use of browsing in the Site or your downloading of any materials provided that we do not limit in any way our liability by law for death or personal injury caused by our negligence. Everything on the Site is provided to you “AS IS” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESSED OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT provided that we do not limit in any way our liability by law for death or personal injury caused by our negligence.’ZephIR Lidar’ has not reviewed any or all of the sites linked to the Site and is not responsible for the content or the privacy policies of any off-site pages or any other sites linked to the Site.

You are prohibited from posting or transmitting any unlawful, threatening, defamatory, obscene, scandalous, inflammatory or profane material or any material that could constitute or encourage conduct that would be considered a criminal offence, give rise to civil liability, or otherwise violate any law. ‘ZephIR Lidar’ will fully cooperate with any law enforcement authorities or court order requesting or directing ‘ZephIR Lidar’ to disclose the identity of anyone posting any such information or materials and reserves the right to remove any such materials at any time from this Site.

You must not use any registered or unregistered trade marks on the Site without either our prior written permission or the prior written permission of the relevant trade mark owner.

Trade Marks

Consent Statement

We use cookies on this website to analyse website performance. By using this website you are consenting to the use of cookie technology. For more information on our use of cookies see the above section.

Preface

We are committed to protecting the privacy of everybody that visits our website. This privacy notice is our way of being transparent to you about how we use your personal data when you visit our website and demonstrate our fair processing practices.

Categories of Personal Data We Process

The amount of personal data we collect on our website is limited. We have an enquiry form which allows ZephIR staff to answer any questions visitors to our site have. The information that we capture on our web enquiry form is:

Name
Email
Phone
Message
IP Address
Time the enquiry was made

We also have a form that gives users the ability to request orders on the website. The information that this form captures is:

Unique customer number
Name
Email
Phone number
Details about your order including product and any comments
IP Address
Time the enquiry was made

We do not make extensive use of cookies but do use Google Analytics to optimise our websites. The personal data we collect through Google Analytics is:

Internet Protocol (IP) Address
Location
Browsing activity

You are not required to provide this information to us before you can use our website. When you visit our website we inform you of our use of cookies. By clicking the ‘Ok’ button on our cookie banner, you are providing an affirmative action to consent to our use of this technology. You can always withdraw your consent or ‘opt-out’ out of the use of cookies by changing the cookie settings in your browser to stop the collection and use of cookie technology.

Opting-out

Each internet browser has different settings to block cookie placements. Please review your internet browser’s method for blocking cookie placements.

You can opt-out of Google Analytics by installing the opt-out extension for your internet browser which you can find by following this link: https://tools.google.com/dlpage/gaoptout

To find out more information on computer cookie technology visit this webpage: https://www.whatarecookies.com/

Receiving Data Through Third-Parties

We receive data about our website usage through Google Analytics.

Purposes of processing your personal data legal basis

We always process the personal data we collect on our website with a legal basis. The legal basis we use to process data we collect on our website is your consent. We capture consent through your clicking of the ‘Ok’ button on our cookie banner.

Purpose	Legal Basis
Analysing geographic location of visitors	Consent
Determining popular web pages
Reviewing web visitor demographic
Analysing website performance
Tracking user journeys on the website
Collecting information from enquiries and responding to enquiries	Legitimate Interests
In rare circumstances it may be necessary to transfer customer or prospective customer personal data outside the European Economic Area (EEA) to a member of our re-seller network for one of the purposes listed in the table above. Again, we will obtain your written consent before doing this.
Sending out email newsletters from information captured through enquiries. You can opt-out of this at anytime using the unsubscribe link in the email

Recipients of your information

We will never sell personal data to a third party.

Retention of your personal data

We retain information captured in Google Analytics for 25 months

Your Rights

We are always happy to fulfil any one of your rights. Your rights with respect to the personal data that we process on you are:

Right to information on how your data is processed
Right of access to the personal data we hold on you
Right to rectify any inaccurate data we process on you
Right to object to us processing your personal data
Right to erasure of your data
Right to data portability
Right to lodge a complaint with a data protection regulator
Right not to be subject to automated decision making

You can invoke any of your rights at any time using the contact details listed in this notice. Please be aware that we can ask for identification documents to confirm we are disclosing information to the correct person. If you elect a representative to invoke these rights on your behalf we will request that the representative can demonstrate they have the authority to act on your behalf and their identity.

We do not conduct any automated decision making or profiling when you visit our website.

Data Controller

Zephir Limited is the data controller for all personal data collected and processed when selling a ZephIR product or service. We collect and process data for a number of purposes outlined in this notice. If you have a specific query relating to how we process your personal data, you can contact our us on:

Email: dataprotection@zephirlidar.com