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ZX Lidars
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+44 (0) 1531 651 000
ZX Lidars Willow End Blackmore Park Rd Malvern WR13 6BD
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Our forever home

Welcome to Willow End, our UK home for the team that has changed the way the world measures the wind. A sensitive and landscape-led research, development and production facility at the foot of the beautiful Malvern Hills, in Worcestershire.

“It was never going to be ‘just’ an office, nor would you expect it to be either if you know us. Willow End isn’t just part of our future, it will help to support the family we are and it will welcome our new members as we continue to grow.” – Ian Locker, MD at ZX Lidars.

Willow End is responsive in design to the local Area of Outstanding Natural Beauty, protecting and enhancing existing and wider biodiversity based on ecological enhancement plans including wildflower grassland, an orchard, extensive tree planting and the reinstatement of a natural pond.

The building is of low visual impact, low carbon footprint and is both environmentally and ‘human’ friendly using sustainable materials throughout, with air source heat pumps and solar PV on the roof elevations. Over one hundred stakeholders were part of the consultation process, fundamental to ZX’s approach to its new home at Willow End, respecting and incorporating the views and regulations of many.

ZX Lidars at WIllow End

Willow End is home to ZX Lidars, ZX Innovations and ZX Operations and operates as training academy with ZX Measurement Services

Willow End was built by a team, for a team. The following are a selection of comments from the Planning Committee with regard to ZX Lidars and Willow End:

  • “A very green sustainable building with biodiversity enhancements around the Site.“
  • “The sooner it’s there, the better.”
  • “There is an Orchard, wildflowers to help our under-pressure bees and insects, a pond which we know shall encourage wildlife and…. Allotments. It is a shame more companies do not follow this applicants example.”
  • “This application represents long-term investment to both the economy and employment within the Malvern Hills District.”
  • “A quality employer – a very green company”

The ‘home’ you come to work at

Many of us spend as many, if not more, hours ‘at work’ than at home. So why not have an office that feels like a home? From furniture and furnishings, the gym to EV car charging, allotments to garden paths; wherever possible we took inspiration from our own homes and our personal environments to influence the more flexible areas at Willow End.

And there’s no hiding the state-of-the-art wind Lidar production facility that occupies the heart of Willow End. From assembly, to verification and dispatch – Willow End is the largest dedicated CW Wind Lidar facility in the world.

In detail


The Site

In total, Willow End is ~5,000 sq. m located near the village of Welland and towns of Malvern and Worcester in the Midlands, UK


Design and layout

A simple building footprint with muted and non-reflective colours. A north facing living roof and south facing roof with solar array. Clear spans inside to enable flexible operations. Landscaping including orchard and allotments.


Working practices

Agile, configurable and collaborative work spaces reflective of both team working and hot-desking cultures. Squad rooms for cross-company activities. Industry-leading IT equipment and infrastructure and an underlying principle of ‘Leave No Trace’ in every corner of Willow End.



In addition to retained trees and hedgerows, we have planted new native species, wildflower grassland and an orchard. Not only protecting existing and wider biodiversity, Willow End enhances it.


Environment and wellbeing

A low impact build, low carbon footprint, environment and human friendly building. Air source heat pumps, solar panels, and low energy LED lighting throughout. Almost half of the site comprises green space for team access and exercise.

Find The Right Lidar for you

We can help you find the right Lidar for your needs by answering a few questions

Find The Right Lidar for you

What do you need wind data for?

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Site Assessment

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Operational Measurements

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Find The Right Lidar for you

Where do you need to gather data?



Both onshore and offshore

Find The Right Lidar for you

How long do you need this data for?



Small scale projects

Temporary events

Less than 1 year



Small scale projects

Temporary events

1-2 years



Long term projects

Operational measurements

3 years +


Our Recommendation
ZX Lidars - ZX Measurement Services

Learn more
Our Recommendation
ZX Lidars - ZXTM

Validate your wind turbine performance and reach financial close with nacelle based Lidar Power Performance Testing. Optimise asset performance with operational power curve and yaw measurements. Develop wind farm Lidar control strategies with wake steering and load control.

Power Performance Measurements and Testing to IEC standards including IEC 61400-50-3:2022

Accepted by all major turbine OEMs

Unique measurements of wakes and complex flow

True wind shear and wind veer measurements across the whole rotor

Learn more
Our Recommendation
ZX Lidars - ZX300M

Reduce your offshore wind farm project and financial uncertainty by measuring wind characteristics higher than a met mast and by mobilising measurements across a whole site with wind Lidar. Integrated in to all major Floating Buoy platforms.

Wind resource assessment and measurements offshore

Responsible for 95%+ of all new offshore wind measurements globally

£150bn of finance invested in clean energy from ZX 300M data

10-300m range - the widest range available of any Lidar

Learn more
Our Recommendation
ZX Lidars - ZX300

Reduce your onshore wind project and financial uncertainty by measuring wind characteristics higher than a met mast and by mobilising measurements across a whole site with wind Lidar. Be flexible within your planning applications by using a low visual impact, low height device.

Wind resource assessment and measurements onshore

Bankable standalone wind data in simple and complex terrain

Extreme environments, proven operation for 10 years

10-300m range - the widest range available of any Lidar

Learn more

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